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'Smart' New Glassware for Freedom
News: March 2012
Freedom Brewery has introduced new glassware for pub and bar use.
The attractive new, handled tankards are modelled on classic European drinking vessels but with a modern twist that includes the printing of a QR code on each one.
By scanning the code with their smart phones, drinkers can be taken to the Freedom website and discover more about the company and its beers.
Freedom is also incorporating QR codes into its bottle labels.