News: February 2012

The Sainsbury’s Great British Beer Hunt has been launched for 2012.

Last year’s competition saw winning beers from Ridgeway (Bad King John) and Williams Bros (Caesar Augustus) claim national listings with the supermarket giant. For 2012, winning brewers can opt for either national or regional listings, depending on which they consider best fits their resources.

The competition, which is open to all brewers, will again be judged by Sainsbury’s customers, assisted by industry experts, with in-store sales helping to dictate the winning beers. Entries this year will be initially judged in five regional heats, instead of four. Further details are available from: richard@peopleenergies.com.