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WJ King Puts Head Brewer in Every Pub
News: November 2011
Sussex micro WJ King has embraced leading technology to give its head brewer a presence in every pub. Pump clips and bottle labels for each of the company’s 25 beers now feature a QR code, which, when scanned into a smart phone equipped with the free QR app, open up a video featuring head brewer Ian Burgess, who discusses the beer and its ingredients. The videos can also be viewed on brewery’s website and via YouTube. |