News: November 2011

Sussex micro WJ King has embraced leading technology to give its head brewer a presence in every pub.

Pump clips and bottle labels for each of the company’s 25 beers now feature a QR code, which, when scanned into a smart phone equipped with the free QR app, open up a video featuring head brewer Ian Burgess, who discusses the beer and its ingredients.

The videos can also be viewed on brewery’s website and via YouTube.