News: September 2010

Czech brewer Budweiser Budvar is hoping to correct some false impressions of its relationship with America’s Budweiser beer by launching a new information card for pubs.

Titled ‘Budweiser Budvar: a Most UnAmerican Activity’, the card spells out details of the company’s long-running trademark dispute with AB InBev, owners of the American Budweiser brand, and has been created to correct what the company describes as ‘urban myths’ and ‘confusion’ over the two beers, which share a name but have quite a different heritage.