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Route 66 for Weaker Budweiser

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News: April 2010

Following the success of Beck’s Vier and Stella 4%, Anheuser-Busch InBev is to add another standard-strength lager to its range in the UK.

This time it is Budweiser that is getting the lighter treatment, with the launch of Budweiser Brew No. 66 – Bud 66 for short – at 4% ABV. The beer is to go on sale this summer.

Normal-strength Budweiser runs out at 5%.

 


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