Brains Introduces Beer Tapas
News: March 2010
Cardiff brewer Brains is to introduce sampler trays of its beers in time for Cask Ale Week, which runs 29 March to 5 April.
The branded wooden trays each hold three one-third of a pint glasses, enabling drinkers to try three different beers while drinking only one pint. The company has named the scheme ‘Beer Tapas’ and hopes it will encourage customers to sample more beers from the Brains range.
Beer Tapas trays will be available in around 200 pubs during Cask Ale Week, including 100 Brains houses.
Cardiff brewer Brains is to introduce sampler trays of its beers in time for Cask Ale Week, which runs 29 March to 5 April.
The branded wooden trays each hold three one-third of a pint glasses, enabling drinkers to try three different beers while drinking only one pint. The company has named the scheme ‘Beer Tapas’ and hopes it will encourage customers to sample more beers from the Brains range.
Beer Tapas trays will be available in around 200 pubs during Cask Ale Week, including 100 Brains houses.
