New Bombardier Dispense Unit Claims Industry Award
News: November 2009
Wells & Young’s new cask ale font has been lauded in a major wholesaler’s trade awards.
The novel dispense unit, which frames a handpull inside a chrome arch that is inscribed with the words ‘cask beer’, was introduced for Bombardier bitter in April this year.
The unit stands a foot tall, in a bid to compete with giant lager fonts that dominate most pub bars, and the Bombardier artwork is backlit. Wells & Young’s claims the font has boosted sales of Bombardier by 20%.
The unit has earned the company the title of 'Most Innovative Supplier' in the WaverlyTBS Suppliers’ Awards, which recognizes contributions made by the wholesaler’s partner businesses in the drinks sector.
Wells & Young’s new cask ale font has been lauded in a major wholesaler’s trade awards.
The novel dispense unit, which frames a handpull inside a chrome arch that is inscribed with the words ‘cask beer’, was introduced for Bombardier bitter in April this year.
The unit stands a foot tall, in a bid to compete with giant lager fonts that dominate most pub bars, and the Bombardier artwork is backlit. Wells & Young’s claims the font has boosted sales of Bombardier by 20%.
The unit has earned the company the title of 'Most Innovative Supplier' in the WaverlyTBS Suppliers’ Awards, which recognizes contributions made by the wholesaler’s partner businesses in the drinks sector.
