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Thwaites Confirms Cricket Connections
News: November 2009
Daniel Thwaites has agreed a new three-year sponsorship deal with Lancashire County Cricket Club. The deal will see the company’s Wainwright ale advertised on the team’s shirts in all competitions next season. Thwaites has previously used its connections with Lancashire to promote its 4.4% bitter, Lancaster Bomber, but Wainwright, a straw-coloured ale at 4.1%, is now seen as the brewery’s flagship beer. It was first brewed in 2007 to honour Alfred Wainwright, the man who championed rambling in the Lake District. Wainwright was born in Blackburn, the brewery’s home town. |