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BrewDog Offers 'Equity for Punks'
News: October 2009
BrewDog is looking to strengthen the connection between itself and its consumers by offering customers the chance to buy into the company. In a scheme labelled ‘Equity for Punks’, the Scottish microbrewery is looking to raise £2.3 million by offering 10,000 shares at £230 each. Buyers will benefit from the same dividend rights as existing shareholders, plus a lifetime 20 per cent discount on brewery products purchased online. The revenue generated is earmarked for the construction of a new ‘carbon-neutral’ brewery in Aberdeen. |