Sainsbury's Beer Competition/Great British Beer Hunt
The format of the Sainsbury's Beer Competition (latterly Sainsbury's Great British Beer Hunt) has changed slightly over time. Currently, 16 'unknown' beers are selected by a panel of judges (which include the store's customers) via regional heats to be finalists. These are then given listings in store regionally. Sales then dictate the final eight beers, which are judged by a panel of experts and customers to find the winner and runner-up, both receiving a minimum six-month national listing with the supermarket.
Sainsbury's Beer Competition 2008
Sainsbury's Beer Competition 2009
Sainsbury's Great British Beer Hunt 2011
