The International Beer Challenge (formerly the International Beer Competition) was originally organized by William Reed Business Media, publisher of Off Licence News, but is now licensed to Agile Media, publisher of Drinks International.

The competition looks to reward bottled and canned beers that should do well in the off-trade, by judging beers both on taste and on the quality and informativeness of the packaging.

Various formats have been used over the years, including selecting a World's 50 Best Beers. Since 2009, however, medals have been awarded to the best performing beers, with category winners and an overall supreme champion selected from these medal winners. At the same time, separate packaging awards were introduced.

International Beer Challenge 2008

International Beer Challenge 2009

International Beer Challenge 2010